By the seat of your pants, or planned marketing initiatives? Find new customers, or keep current customers? Repeat what we did last year, or write a new chapter?
WHERE DO WE BEGIN???
The following tips are a good place to start:
Tip #1: Strategy drives programs and budgets
Define clear objectives, and implement programs and support initiatives to reach those objectives. With goals in place, the marketing budget will be accountable.
Tip #2: Create and follow an outline
You don’t need a 10-page marketing plan overflowing with fluff. Start with a outline of marketing activities. Then fine-tune those activities that reach the greatest cluster of targeted customers and prospects.
Tip #3: Action-oriented marketing
The marketing goal should always focus on converting information seekers into ACTION-TAKERS. What action do we want, and how easy is it for customers and prospects to take that action.
For more information on Action-Oriented Marketing Planning, contact MW Marketing Group and GET RESULTS.